The name
सेतुबंध — setu, a bridge, and bandh, to bind or build: the bridge built across the sea in the Ramayana. A forwarder does the same every day, joining shipper, carrier and consignee across the water.
Our story
A bridge, written in से.
Setubandh is software for freight forwarders. Its name and its mark come from the same idea: the work of joining one shore to another.
Setubandh सेतुबंध
The mark
The first syllable, से (“Se”), drawn as a bridge over water: its headline is the deck, its stem the pier, its curving body the wave beneath, and the e-mātrā above, in saffron, the spark of the crossing.
The mark, part by part
- Deck
- शिरोरेखा · the headline
- Pier
- the stem of स
- Wave
- the body of स · the sea
- Mātrā
- the “e” sign · saffron
The colours
Deep teal — the sea, steadiness, trust in the record. Saffron — warmth and energy, kept for one accent, as in the app’s single call to action.
- Teal #0E5A5E
- Teal (dark) #3BA7A0
- Saffron #F2A33A
- Ink #1C1A17
- Paper #F7F6F3
Drawn to work
Original drawing; two colours at most; legible at 16 px in a browser tab; one ink in mono; Devanagari roots with a Latin wordmark for every reader.
16243264mono
How we build
Setubandh is built in Indore, India. Every change is checked automatically before it ships: the tests run, and a fresh copy of the whole system is started and exercised from end to end. Each company’s data is kept apart by the database itself, not only by the application.